The first great thing about this five step offer format is that it works very well. The second great thing about it is that it’s also simple and memorable, which means that after a few uses, you and your team will be able to do it automatically and even on the fly in conversations. The order that we run through this format in is important, so let's look at the steps in chronological order. The first step is: What's the problem? Most sales decisions are usually based on solving a problem, where either the prospect is up against something they The 5 Step Sales Formula Watch Our Summary Video Here
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